How the best growers grow better.
I sat down with cultivators who are known for pushing the limits of what’s possible in the grow room for this series of case studies.
From the hills of Humboldt to the shores on the East Coast, I wanted to know: How do growers gauge success in such a competitive market, one that’s forever shifting?
These are their stories.
I owned all parts of the writing and creative process. Copy deliverables included web copy, email drip, social media (IG/FB/LI/TikTok), and High Times print ads.
Keep scrolling to see the social posts that came out of these customer stories.
And then they let me make an infomercial.
Well, sort of. For one of AROYA’s most exciting feature launches to date, Irrigation Control, my team and I produced a mock informercial for our social channels. This is what happened.
But customer stories and funny product infomercials weren’t the only things that helped us connect with our (very) niche audience. See how we did it.