Changing the way we game for over a quarter of a century.
I made a dream come true when I started writing for Alienware.
One of my most exciting projects to date, my work for Alienware spanned over multiple campaigns, which included Defy Boundaries, 25 Years of Alienware, Alienware Update and Stay Apart Together (just to name a few).
Check out some of my favorite pieces below. I owned all copy for these posts.
Here are a few social posts from my favorite campaigns.
Defy Boundaries
This ADDY-award winning campaign extended beyond ads and into a long-lasting social campaign that our team produced remotely during Covid.
Everyday Defiers - No Fear - Social Video
25 Years of Alienware
We got serious when we realized that we been gaming for a quarter of a century. With this in mind, my partner and I created this feelgood throwback lookback video with some of our most-loved keyboard slaying personalities, complete with custom line illustrations to shine a light on the evolution of our gaming PC.
25 Years of Alienware Lookback Video
Of course, we had product launches.
Advancing at the speed of light, Alienware’s tech is raved about for a reason. It was my job to make sure the finer details and updates were well marketed. Enter a new series, one that specifically focused on features made possible with newly-added AMD processors: Inside Look. Our team created a collection of social posts to call out everything we knew gamers would love about this upgrade. Watch and learn what’s inside Alienware.
Inside Look at Alienware - IG Reel
The New Aurora - Interview with Designer Jonathan Troller
Aurora Gets a New Look
When a product’s design language changes, it’s a pretty big endeavor (and a pretty big deal for the end user). This is why we straight to the source to dive deep into the upgrades in this new look. Discover the journey it took Alienware designer, Jonathan Troller, to design the new Aurora.
If you can think it, you can create it.
Just don’t let anyone tell you stop motion is easy.
We Are Alienware.
For this project, my partner and I were tasked with coming up with an engaging social campaign for International Women’s Day. We knew what we had to do, something that had never been done before.
Highlight all of the badass women behind the brand.